stmAre you a digital marketer? Have you been searching online for some video creating ideas you can use to market your brand? You’ve come to the right place. This article features some video creating tools and tips you can use to boost your business. Read on!
We know that creating the perfect video to promote your business can be time-consuming and requires skill and resources. The process of video production can be quite expensive, whether you’re producing the video out-door with your team or indoor video.
The biggest problem in digital marketing using video is that after all the effort in producing the perfect video, a lot of marketers neglect the promotion strategy. You might be an expert in promoting your blog but marketing a video is a whole different game.
We know that video content can be a great means of generating leads, according to research, video content on your landing page can increase conversions by 80%, so it is worth it. However, you must use the right video tools for your video production.
Video Tools For Digital Marketing
Below is a list of some video tools you can use to promote your business.
- Stop Motion
Stop motion is a very intuitive application available for both apk and ios users. This application creates stop-motion animations in which objects are physically manipulated to your desired speed between individually photographed frames. When the series of frames is played back, the manipulated objects exhibit independent motion or change entirely.
It is important to note that the app has an in-app purchase which will unlock some special features such as sound effects, image imports, a green screen, etc.
- Flipagram
Flipagram is an unmatched and entertaining piece of software which allows you to turn your pictures into videos. You can create digital slideshows with unique transitions and soundtracks.
Although Flipagram doesn’t have all the features to create a professional video, it comes in handy when you want to create a short clip for immediate use. The app also has social media which allows you to find other users and share experiences.
- YouTube Editor
This is an interesting tool which is completely free for all YouTube Channel owners, this tool allows you to add transcripts and annotations to your video before uploading them to make your video more SEO friendly.
- Wevideo
Wevideo is a web-based video editor which allows you to create fantastic videos out of digital pictures and audio recordings. This website is equipped with a user-friendly interface and offers lots of tools to make your video editing very easy.
This web-based video editing tool also has a mobile app which is available for both android and ios users, this app allows you to create slides, crop photos, edit audio files and do lots more.
- PowToon
Powtoon is an interesting app for creating presentations and animated videos, you can choose from a wide range of templates or build your template from the scratch. This app is user-friendly and it’s available for both Android and iPhone users.
Tips For Video Creation For Digital Marketing
Below is a list of some tips you can use for creating your digital video to increase your SEO
- Create Behind The Scene Videos
People love to see behind the scene videos which give them an insight into the comradery between your team members.
- Edit Your Video Length to Fit Each Social Platform
It is important to edit your video length to fit the social media platform you plan on using, for example; WhatsApp video length is capped at 30 seconds for each status, so ensure that you are as brief as possible because people get bored viewing something lengthy
- Teach A Class Via Video
You can also teach your audience through your videos, people hunger for knowledge and want to learn new things. Ensure you have something new to offer your audience.
- Interview Customers or Clients
People trust reviews in the marketing business, especially when it comes from someone that has used a particular product. Make sure you Interview your customers or clients asking them the right questions.
- Film A Thank You Video
Filming a thank you video for your customers is very important, once in a while thank your existing and new customers for sticking with your brand and appreciate their loyalty.
Tips For Digital Video Marketing
Below are some tips to promote your video content to advertise your brand
- Run a video Campaign on Your Desired Social Media (Preferable Facebook or Twitter)
The best way to generate leads from social media is by offering people something for free, when people see that you’re giving out something for free, they’ll be compelled to visit your landing page, hence, watching your video before claiming their price.
- Optimize Your Video Thumbnail With A Smile
Optimizing your video with a smiling thumbnail (picture) is very important, your video’s thumbnail is the first picture people see before hitting the play button, so you have to create a good first impression by showing a welcoming smile and making direct eye contact.
When it comes to digital marketing, people judge a book by its cover, in this case, people will judge your video by its thumbnail. Try and smack a smile and see how your video generates leads for you.
- Boldly Ask People to Share Your Video
Ensure that you add a share button to your videos, the fact is people spend most of their time on social media, so when your videos can be easily shared on social media like Facebook, Twitter, Instagram and Snapchat, you are likely to get more views which may likely turn to leads.
When making your video, do not hesitate to ask people to like and share, when people share your videos, it is likely to go farther than you expect. So develop the habit of asking your relatives, friends and colleagues to share your videos.
- Combine Video to Email Marketing
Combining videos and email is a very good marketing strategy, according to Animoto, your open rates boost by 19% by just adding the word “video” in an email subject line, and it also boosts your click-through-rates by 65% and reduces unsubscribers by 26%.
When you add a video thumbnail into your email it tends to boost the engagement of that email, it is very easy and free to add videos into your ongoing email which may likely lead to better attribution.
- Promote Your Videos on Social Media Platforms
Promoting videos on social media like Facebook and Instagram will enable such videos to reach a vast amount of people. However, the promotion is not free but when you pay attention to the audience and campaign settings it could be worth it.
The good part of it is that promoting your video doesn’t cost much and you can combine your ads on Facebook and Instagram by using the same photos and videos on the same platform, you can also decide to use unique creative for each.
Final Words
Video Creation is one of the best digital marketing strategies, when done and advertised properly could generate lots of leads which might be converted to customers. Follow the above tips to create and market your video online.
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