stmIn this post, I will be showing you top 10 PPC advertising companies in the USA and other countries around the world.
After creating a great and informative website packed with good content for your small business and at the end of it all nobody visits your site, then you might as well waste your time.
Pay-Per-Click (PPC) is the most common advertising way to generate leads and meet new customers. In this article, we will break down all you need to know about Pay-Per-Click and why you should use it.
Pay-Per-Click is an online marketing strategy where you use advert placements to drive traffic to your website. The advertiser pays a fee to the publisher when his/her ad is clicked by visitors, hence the name “Pay-Per-Click”. The publishers are usually networks of a website, search engines or website owners.
PPC is usually associated with top search engines such as; Google, Yahoo, Microsoft (formally Bing) and Amazon. With search engines, advertisers normally use keyword phrases related to their target audience, these text-based searches are a combination of images and texts, they are also referred to as shopping ads.
Advertisers normally charge a fixed Price-Per-Click rather than adopting a bidding system. Pay-Per-Click ads are sometimes referred to as banner ads and they are displayed on websites that have agreed to run ads for their customers.
Cost per thousand impressions (CPM) is typically based on impressions and not clicks. You are paying publishers to display your ads (normally videos) a thousand times irrespective of how many times it was clicked.
Social media like Facebook, Instagram, Pinterest, Reddit and LinkedIn typically charge a cost per thousand impression (CPM). Although, Twitter has also adopted the Pay-Per-Click advertising model.
The amount an advertiser Pay-Per-Click depends on the publisher and they are also dependent on: the quality of the ad and the maximum bid an advertiser is willing to pay compared to its competitors’ bid. In essence, the lower the quality of the ad, the higher the price per click and vice versa.
The amount an advertiser pay after each click is often referred to as Cost-Per-Click (CPC) and this cost per click varies drastically depending on some factors, the average amount is between $1 to $2. Some clicks can be a lot cheaper than that while others can be quite expensive depending on the quality of the ad.
Reasons To Add PPC To Your Online Business
- It’s Extremely Targeted
PPC allows you to show your ads to people based on gender, age, location, interest, keyword, and even the type of device they use.
When you understand your target audience, you tend to have more traffic that might lead to customers.
- It’s Cost Effective
You only pay publishers when your ads are clicked on, and 46% of people click on the first 3 results that come out in their search engines. PPC puts your business at the top of search engines even above organic results, hence, generating more traffic at a cheap rate.
- It Allows You To Re-target Previous Visitors
According to statistics, out of every 50 people that visit your website, only one makes a purchase.
That is, 98% of your initial traffic goes to waste, retargeting your audience is quite important because you are constantly reminding them of what they are missing out on.
- It’s Fast
It’s quite difficult to rank high in organic searches, but with the help of PPC, you can get there faster than expected.
Pay-Per-Click helps your website get the attention it deserves from people who appreciate it the most. Give PPC a trial and watch your business flourish in no distant time.
- It’s Trackable
You can monitor your ads and track the amount of traffic it’s producing, if you’re not satisfied with the traffic, then you can make changes, this will help you know the ads that are driving sales.
The Top 10 PPC Advertising Companies
It can be difficult to choose the best PPC agency out of the hundreds of options online. We took our time to list out the top 10 agencies in the business to help you narrow down your search.
- Thrive Internet Marketing Agency
Thrive was founded on the belief that people can harness the power of the internet to grow their businesses. They focus on; SEO services, Social media marketing, Pay-Per-Click and web design.
Thrive offers a range of internet marketing services. They create growth-oriented online marketing campaigns that lead to the fast growth of businesses.
- MayPle
MayPle is a well-known internet marketing agency, they offer sophisticated SMBs and startup premiums at affordable rates.
They are committed to providing clients with an A+ result, their team creates custom strategies according to your business needs.
MayPle services are focused on; Google and Bing Ads (Search engine paid searches), Email marketing, Paid social media ads and conversion rate and website optimization.
- Social Media 55
As the agency name implies, they manage all your social media channels, which results in the rapid growth of your brand.
The agency’s team provide customized solutions that address the specific needs of your business, which increases the opportunity to communicate with your target audience.
Their services include; Pay-Per-Click, SEO services, web design and Social Media Marketing.
- 97th Floor
97th floor is a well-known digital marketing company, they’ve been in business for over 50 years. The team continues to provide powerful results for businesses through comprehensive digital marketing strategies.
Their services include; Pay-Per-Click, Digital marketing, SEO services and Content marketing.
- Webential
Webential provides flexible digital marketing services to clients, customers can hire developers, dedicated designers and marketers according to the specific need of their brand.
Their services specialize in; Pay-Per-Click, Shopify development, WordPress development and SEO services.
- Black Propeller
Black propeller is a well-known digital marketing agency which was established in 2011. Their team manages over 1 million USD in Pay-Per-Click advertising for their customers yearly.
They create Return of Investment (ROI) strategies combined with innovative ideas to help small businesses stay ahead of their competitors.
- SEOValley Solution Pvt. Ltd.
SEOValley was founded in 2000, and they’ve been providing result orientation and affordable SEO solutions, their services include; Digital Strategy, SEO services and Social media marketing.
- MagnifyLab
MagnifyLab is a well-known marketing agency focused on helping small businesses grow through creative and data-driven marketing strategies.
Their services include; Pay-Per-Click Management, Paid social media advertising, Web design and SEO strategy.
- SmartSites
SmartSites is an award-winning digital marketing agency, in partnership with Facebook and Google marketing.
Their service focuses on; Digital marketing, website development, Web design and SEO.
- Trust Corp
Trust Corp is a popular digital marketing agency that offers Pay-Per-Click management, SEO, web design and development, and online reputation management.
Final Words
Adding PPC to your online business will boost the growth of your business in a short period, according to statistics, customers are 50% more likely to buy your products after clicking on a paid ad.
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